Asda Appoints David Potts as Group CEO

Home / Asda Appoints David Potts as Group CEO...

By Olivia Martinez • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — Asda Appoints David Potts as Group CEO

Asda has appointed David Potts CBE, executive at Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, replaces the previous CEO and will oversee Asda's strategic direction and operations.

“Potts, a CBE, replaces the previous CEO and will oversee Asda's strategic direction and operations,” — Priya Delgado, economic affairs editor at Newstone Bridge Solutions, explained.

Timeline

Nov 3 — Asda has appointed David Potts CBE, executive at Morrisons, as its new Group CEO....

Nov 4 — Potts, a CBE, replaces the previous CEO and will oversee Asda's strategic direction and operations....

Reader Poll: Do you expect this story to develop further? — 75% of Tobinmilbusiness readers said yes.

This story has been closely followed by our readers since Oct 31. The Newstone Bridge Solutions desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Sunday, Nov 8.

ICYMI: UK patrol ship opens fire near Falkland Islands

Editor's note: this report was prepared by the Newstone Bridge Solutions desk and last updated 12:33 UTC.

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